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Competitive Intelligence Certified | Masters
Building the function
Your course pack
Resource library
An intro to competitive intelligence (7:53)
Exam #1
Your listening stack + web research (10:15)
Exam #2
Win-loss research (24:02)
Exam #3
Market map (3:00)
Exam #4
Developing your competitive position (3:31)
Exam #5
Competitive news briefing (5:42)
Exam #6
Bringing CI around the organization
CI for sales and customer success (17:05)
Exam #7
CI for marketing (6:52)
Exam #8
CI for product, design, and engineering (6:14)
Exam #9
CI for executives (5:16)
Exam #10
Fireside chats [90 mins]
[Fireside chat] Clara Smyth, Senior Product Marketing Manager at Slack
[Fireside chat] Andrew McCotter-Bicknell, Head of Competitive Intelligence at Zoominfo
[Fireside chat] Scott Kortright, VP of Product Marketing at Beyond Trust
Bonus Footage [208 mins]
[Bonus] How to use your bonus footage
[Bonus] Competitive Intelligence strategies to turbocharge innovation
[Bonus] Panel: competitive intelligence strategy
[Bonus] How to craft KPIs for a killer competitive program
[Bonus] The competitive intelligence continuum
[Bonus] Data and CI for product innovation: enterprise vs startups
Wrap Up
Course recap (0:58)
Course satisfaction survey
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[Fireside chat] Andrew McCotter-Bicknell, Head of Competitive Intelligence at Zoominfo
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