Q: Is this course right for me?
A: Are you a Competitive Intelligence Lead looking to cement your skills and knowledge? Or are you a PMM performing competitive intelligence as a part of your role? A Director of Product Marketing looking to enable sales, and align cross-functional teams on brand and product positioning? If any of these sound like you, this course is right up your alley.
Q: Is there a time limit on completing the course?
A: The course is 100% on-demand and self-paced. Once you enroll, you’ll work through the chapters in chronological order. At the end of each module, it’ll be time to test your knowledge with our confidence-building exam questions. Once you pass all these, you’ll be Competitive Intelligence Certified!
Q: How long does the course take to finish?
A: Smart cookies can complete the base course in about 1.5 hours. The bonus material, discussion panels, and fireside chats will take an additional 3+ hours to complete.
Q: What do I do if I don’t pass the exams?
A: If you fail the first time around, you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. But all is not lost! You’ll still have learned LOTS, and you’ll have lifetime access to the course materials.
Q: How long will I have access to the course content?
A: Course takers get lifetime access! A single, one-off payment gives you unlimited reign of all the course content.